MEDIA: BEWARE!

To me, to be MEDIA AWARE is to understand that media has a significant impact on our way of life and our notion of reality. The media aware person will be able to make conscious critical assesments of the media in order to resist manipulation.

So...What, then, is Media Literacy?

The following are some definitions of Media Literacy I found posted on the Web:

 

"Media Literacy is concerned with helping students develop an informed and critical understanding of the nature of mass media, the techniques used by them, and the impact of these techniques. More specifically, it is education that aims to increase students' understanding and enjoyment of how the media work, how they produce meaning, how they are organized, and how they construct reality. Media literacy also aims to provide students with the ability to create media products."Barry Duncan, et al., Media Literacy Resource Guide, Ontario Ministry of Education, Toronto, ONT, Canada, 1989.

 

 

"Media Literacy is an informed, critical understanding of the mass media. It involves an examination of the techniques, technologies and institutions that are involved in media production, the ability to critically analyze media messages and a recognition of the role that audiences play in making meaning from those messages."Rick Shepherd, "Why Teach Media Literacy," Teach Magazine, Quadrant Educational Media Services. Toronto, ON., Canada, Oct/Nov 1993.

 

 

"Media literacy is the ability to "access, analyze, evaluate and produce communication in a variety of forms."From The Aspen Institute Leadership Forum on Media Literacy (1992)and the Canadian Association for Media Literacy.

 

ARTICLES

Expanding the Definition of Media Literacy. By Bill Walsh, author of Media Watch.

Glossary of Media Terms

How can I become Media Aware? . Articles . Media Sites

Media Awareness Sites . Media Concepts

Why be Media Aware?/Why Study Media?

MEDIA: BEWARE! INDEX
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