• Media Literacy in Canada's Schools An adaptation of an article by John Pungente S.J. Also gives province by province detail.

• Advertising in the School. Because children spend 20 percent of their time in schools, advertisers have been eager to pursue school-based marketing in many forms.
• Captive Kids.A Report on Commercial Pressures on Kids at School
• We'll return to history class after these messages.Four schools in the suburban Peel district have been testing screen savers that mix motivational messages with sales pitches from the likes of McDonalds,Burger King, Coke, Pepsi and Trident. School officials say proceeds from ad sales could help offset continuing budget cuts from their provincial government.
• Children Watching Television: The Role of Advertisers produced by Children Now,This report from the U.S. children's advocacy group Children Now is a summary of findings from their August, 1996 conference Family Matters: How Advertisers Can Make TV Work for Kids. It offers an interesting look at how advertisers influence the quality of TV and how they can use that power to improve children's television experience. (This site provides a summary of the findings.)
• Web of Deception: Threats to Children from Online Marketing.produced by the Center for Media Education (CME). (Washington, DC.,U.S.A.),1996.This report investigates advertising and marketing practices directed at children on the Internet. It details how marketers establish direct and intimate relationships with children on-line and how children's privacy is routinely threatened. The study suggests guidelines for regulators and content providers. Parents can use information from the report to investigate commercial sites with their kids and explain to them about safeguarding privacy.

• Television Violence: A Review of the Effects on Children of Different Ages.by: Wendy L. Josephson Ph.D. Department of Canadian Heritage (Ottawa, ON., Canada),1995. This report takes a comprehensive look at the effects of violent TV on children of different ages; from toddlers to teens. The report also examines the effects on especially vulnerable groups such as: children from minority and immigrant groups; children with learning disabilities or emotional problems; and children from abusive families.Josephson concludes that children with limited resources are most defenseless against the negative effects of televised violence. Valuable advice for parents of children of all ages.
• Children's Understanding of What is Real, on Television - A Review of Literature. Nobody teaches children how to assess the reality status of television programmes, yet they learn to apply multiple criteria based upon their growing knowledge of both the medium and the everyday world in order to make increasingly sophisticated judgments about what is real, on television.
• Does TV Kill? Before the average American child leaves elementary school, researchers estimate that he or she will have witnessed more than 8,000 murders on television. Has this steady diet of imaginary violence made America the world leader in real crime and violence?
• Does TV violence harm youth? Today's children and teens are subjected to vast amounts of violence on TV. They are being fed a steady flow of death, killings, blood and other grotesque acts. These disruptive viewings can eventually take a toll on a person and the way they view life someday.
• Impact of Television Violence (article). Discuss how the effects of television violence have existed since the earliest days of this medium. Source: John P. Murray, Kansas State University.

• Sending Signals: Kids Speak Out About Values In the Media produced by Children Now .Children Now conducts annual public opinion surveys of young people ages, 10-17,concerning their relationship with the media and how they believe it affects their lives.This poll questioned children about values in the media they consume. The results show that children believe the media should do a better job teaching right from wrong. (A summary of the survey is available on this site.)
• The Effects of Electronic Media On A Developing Brain Screenagers emotionally understand electronic media in ways that adults don't --as a viral replicating cultural reality, instead of as a mere communicator of events. Source: Robert Sylwester, University of Oregon.
• Children in the Digital Age.by Kathryn C. Montgomery, August, 1996. This article by Center for Media Education co-founder and President Kathryn C.Montgomery, examines the implications of the Internet and new technologies for children, in particular with respect to interactive education. Includes a look at the dangers of children's 'privacy abuse' and suggested guidelines for using, and safeguarding the use of, new electronic media. (The entire article is available on our site."

• The Media Violence Story in Canada.
• Canadian Legislation, Codes and Ratings

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MEDIA: BEWARE! INDEX
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